About

About

Fleck Studio is led by Ella Frances and specialises in pitch decks, marketing collateral, and recruitment materials used at critical points of selection. I translate complex propositions, strategy, and data into clear narrative structures and controlled visual systems: structured for fast comprehension, shaped to signal credibility from the first screen.

My approach is content-first and decision-aware. I define the message hierarchy, surface the proof points, and remove noise, then execute with disciplined typography, layout, and data visualisation that directs attention and reduces cognitive load. The result is communication that reads cleanly under time pressure, holds up to scrutiny, and makes the case with clarity and control.

My approach is content-first and decision-aware. I define the message hierarchy, surface the proof points, and remove noise, then execute with disciplined typography, layout, and data visualisation that directs attention and reduces cognitive load. The result is communication that reads cleanly under time pressure, holds up to scrutiny, and makes the case with clarity and control.

Edinburgh, Scotland

Principles

Principles

My work is outcome-led and performance-focused. I make design decisions to strengthen your positioning, increase clarity, and improve how your material performs at the point of evaluation.

I structure content for rapid comprehension—establishing clear hierarchy, refining messaging, and reducing friction so that key points are understood quickly and judged with confidence. The focus is on producing communication that is credible, differentiated, and competitive under scrutiny.

Success is measured by impact: improved perception, stronger engagement, and a higher likelihood of being selected.

Services

Services

Pitch Decks
Candidate Brochures
Recruitment
Presentation Systems
Corporate Documents

Information

Information

Industries

Recruitment

Education

Architecture

Startups

Institutions

Real Estate

Finance

Clients

GatenbySanderson

Northumbria University

Bassett House School

University of South Wales

Clifton College

Catapult Network

Salamanca Arts Centre

Papyrus Architects

Yosimmi Cycling

Julian Bugden Photography

Selected works

Selected works